KPI consists of the following elements:
Total View
- Business Description - Displays the total number of CLM presentation views recorded during the selected reporting period.
- Business Value - Helps evaluate overall CLM content adoption and usage.
- Calculation Logic - Counts all CLM presentation view events included in the current filter context.
Total Time
- Business Description - Displays the cumulative time spent viewing CLM presentations.
- Business Value - Helps evaluate overall interaction with marketing content.
- Calculation Logic - Sums the duration of all CLM presentation viewing sessions.
AVG Time (CLM)
- Business Description - Displays the average duration of a CLM presentation viewing session.
- Business Value - Helps evaluate presentation-level engagement.
- Calculation Logic - Average viewing time across all CLM presentation sessions.
AVG Time (Slide)
- Business Description - Displays the average viewing duration of an individual slide.
- Business Value - Helps identify content that retains user attention.
- Calculation Logic - Average viewing time per slide interaction.