Displays promotion execution by brand and compares the actual number of completed promotions with the planned promotion level.
This visualization helps users quickly identify which brands are performing above or below the planned promotional activity level. It also shows the deviation from the plan both as an absolute value and as a percentage.
Color Indication
- Green bar — actual promotion execution is higher than the planned level.
- Red bar — actual promotion execution is lower than the planned level.
- Blue bar — actual promotion value displayed for the brand.
Business Questions
- Which brands have the highest actual promotion execution?
- Which brands are performing above the planned promotion level?
- Which brands are below the planned promotion level?
- How large is the gap between planned and actual promotion activity?
- Which brands require additional attention due to underperformance?
- Are promotional activities aligned with brand priorities and planned targets?
To display detailed metric values, hover your mouse cursor over the required brand row or bar in the chart. The tooltip shows the brand name and the related metrics: AC, PL, ΔPL, and ΔPL%.
Example:
- AC — Actual Count. Shows the actual number of completed promotions for the selected brand.
- PL — Planned Level / Plan. Shows the planned number of promotions for the selected brand.
- ΔPL — Difference from Plan. Shows the difference between actual and planned promotion values.
Positive value means that actual promotion execution is higher than the plan.
Negative value means that actual promotion execution is lower than the plan. - ΔPL% — Difference from Plan, %. Shows the percentage difference between actual and planned promotion values.
For Alpafix:
- AC: 5.2K
- PL: 14.0K
- ΔPL: -8.8K
- ΔPL%: -62.7%
This means that actual promotion execution for Alpafix is 8.8K lower than planned, or 62.7% below the planned level.