The Telegram dashboard provides visibility into Telegram communication execution and recipient engagement with Telegram as a digital communication channel. It helps users evaluate how effectively Telegram messages are planned, sent, delivered, read, and used to drive customer interaction.
The dashboard supports analysis of Telegram campaign performance, delivery quality, link visit activity, device usage, unsent and undelivered message reasons, and detailed campaign results by selected business dimensions.
Business Value
The Telegram dashboard helps management monitor Telegram campaign performance, analyze customer engagement with Telegram messages, and evaluate the effectiveness of this channel within omnichannel communication activities.
It supports better control of message delivery, helps identify communication issues, and provides insights for improving targeting, content quality, and customer engagement strategy.
The dashboard helps users:
- Monitor Telegram message execution and delivery performance.
- Analyze how actively recipients read and interact with Telegram messages.
- Track planned, sent, delivered, read, visited, undelivered, and unsent message results.
- Identify delivery issues and reasons why messages were not delivered.
- Understand when recipients are more likely to visit links from Telegram messages.
- Evaluate Telegram effectiveness across recipients, content, distributions, regions, and target groups.
- Support omnichannel communication planning and campaign optimization.
Main Users
The main users of the Telegram dashboard are:
- Marketing Managers
- Product Managers
- Omnichannel Managers
- Sales Managers
- CRM Administrators
- Business Analysts
Key Decisions Supported
The Telegram dashboard supports decisions related to:
- Telegram campaign performance analysis
- Communication channel effectiveness evaluation
- Customer engagement optimization
- Delivery issue identification
- Message content and targeting improvement
- Omnichannel campaign planning
- Device and timing optimization for Telegram communications
Business Questions
The dashboard helps answer the following business questions:
- How many Telegram messages were planned and sent?
- What percentage of planned Telegram messages was successfully sent?
- How many sent messages were delivered to recipients?
- What percentage of delivered messages was read?
- How many Telegram messages resulted in recipient interaction or link visits?
- Which days or hours show the highest link visit activity?
- Which devices are used to open links from Telegram messages?
- Which messages were not sent, and why?
- Which messages were not delivered, and why?
- Which content, distributions, regions, or target groups show the highest engagement?
- How effective is Telegram compared with other communication channels?
Additional Business Rules
- Dashboard visualizations are recalculated according to the selected filters.
- Telegram communication data depends on completed and synchronized distribution records.
- User permissions may limit visibility of specific employees, teams, territories, contacts, or campaign data.
- The selected Measurements affect the structure of the detailed table.
- The dashboard focuses on Telegram communication activity and should be used together with other omnichannel dashboards for complete campaign performance analysis.