You can find out how many recipients clicked the links in a distribution in Omni-Channel Marketing (OCM). To do this, turn on link tracking before you send the distribution. The system converts the links to short tracking links and counts the clicks.
Turn on link tracking
- Create a distribution or copy an existing one. For more information, see Creating a Distribution.
- Select the Track link clicks checkbox.
- Fill in the other fields and click Save.
As a result, the links in the message are converted to the format shown under the checkbox.
Note: Links to Proxima Events pages and landing pages are converted, as well as links to external websites. Other links on the pharmahrm.com domain are not converted.
View the statistics
- On the Distribution tab, find the distribution you need.
- Click the statistics icon
.
As a result, the Distribution statistics dialog opens. The Visited indicator shows how many recipients clicked a link.
If the distribution also resends messages by SMS, the dialog shows two more indicators: Resending SMS - Delivered and Resending SMS - Visited.
Note: The percentages in this dialog are calculated from Total HCP's in the distribution.