Business Value
The Report dashboard provides a consolidated detailed overview of communication campaign performance across available communication channels. It helps users analyze planned, sent, delivered, read, visited, undelivered, and unsent communication results in one detailed table.
The dashboard supports operational control of omnichannel communication activities and helps users compare campaign execution by content, content type, and selected performance indicators.
The dashboard helps users:
- monitor communication campaign execution across channels;
- compare planned, sent, delivered, read, and visited results;
- analyze performance by content name and content type;
- identify content items with low delivery, read, or visit performance;
- review detailed campaign results using selected KPI buttons;
- customize the report structure using the Measurements option;
- support omnichannel performance analysis and reporting.
Main Users
The main users of the Report dashboard are:
- Marketing Managers
- Omnichannel Managers
- Product Managers
- CRM Administrators
- Business Analysts
- Sales Managers
Key Decisions Supported
The Report dashboard supports decisions related to:
- omnichannel campaign performance analysis;
- content effectiveness evaluation;
- communication channel comparison;
- delivery and engagement issue identification;
- campaign reporting and operational control;
- improvement of communication planning and targeting.
Business Questions
The dashboard helps answer the following business questions:
- How many communications were planned for each content item?
- How many planned communications were successfully sent?
- What percentage of planned communications was sent?
- How many sent communications were delivered?
- What percentage of sent communications was delivered?
- How many delivered communications were read?
- What percentage of delivered communications was read?
- How many communications resulted in link visits?
- Which content items show the highest or lowest performance?
- Which communication channels are used for specific content items?
- Which content items require additional analysis or follow-up?
Additional Business Rules
- All visualizations and table values are recalculated according to active filters.
- The dashboard displays data based on available and synchronized communication records.
- User permissions may limit visibility of specific users, teams, contacts, territories, or campaign data.
- The Measurements option affects which dimensions are displayed in the detailed table.
- The selected KPI button defines which performance metric is emphasized in the report.
- The dashboard should be used together with channel-specific dashboards for deeper analysis of Email, WhatsApp, Viber, SMS, or Telegram performance.