| Dashboard / Tab Name | HCP Base |
| Business Goal | Provide visibility into healthcare professional (HCP) coverage and engagement within the responsibility base assigned to MR/RM employees during the selected reporting period. |
| Business Value | The dashboard helps management evaluate how effectively medical representatives and regional managers interact with assigned healthcare professionals, monitor uncovered HCPs, analyze call frequency, and assess engagement quality across specialties and target groups. It supports optimization of field force activities and improves control over customer reach within assigned territories and responsibility zones. |
| Main Users | Regional Managers, Sales Managers, Territory Supervisors, CRM Administrators, Product Managers |
| Key Decisions Supported | HCP coverage optimization, identification of uncovered healthcare professionals within employee responsibility zones, employee activity monitoring, target group prioritization, call planning adjustments, and specialty-focused engagement strategy improvements. |