| Dashboard / Tab Name | Prescription |
| Business Goal | Provide visibility into prescription generation dynamics, compare prescription potential versus actual prescription results, and evaluate the effectiveness of field force influence on prescription activity. |
| Business Value | The dashboard helps management assess how effectively promotional and call activities convert into actual prescriptions, monitor achievement against prescription potential and planned targets, and identify gaps between expected and actual prescription performance. It supports evaluation of commercial effectiveness at employee, brand, and HCP level, helping optimize prescription-focused strategies and resource allocation. |
| Main Users | Product Managers, Sales Managers, Regional Managers, Marketing Managers, CRM Administrators, Business Analysts |
| Key Decisions Supported | Prescription performance evaluation, prescription plan adjustment, brand prioritization, employee effectiveness analysis, HCP targeting optimization, and commercial strategy improvement based on prescription dynamics. |