| Dashboard / Tab Name |
Promotions |
| Business Goal |
Provide visibility into promotional activity execution, compare planned versus actual promotions, and evaluate promotional effectiveness across employees, brands, and target groups. |
| Business Value |
The dashboard helps management monitor how effectively promotional activities are executed in the field, identify gaps between planned and completed promotions, and evaluate brand-focused engagement dynamics. It supports control over marketing execution, helps detect underperforming promotional directions, and improves alignment between sales force activity and marketing strategy. |
| Main Users |
Product Managers, Marketing Managers, Regional Managers, Sales Managers, CRM Administrators. |
| Key Decisions Supported |
Promotional strategy adjustments, brand prioritization, employee promotional activity monitoring, target group engagement optimization, marketing execution control, and identification of brands or territories with insufficient promotional activity. |
| Functionality Description |
Dashboard: Promotions |