| Dashboard / Tab Name | Pharmacy Calls |
| Business Goal | Provide visibility into pharmacy coverage, product availability, and brand penetration within pharmacy-related field force activities. |
| Business Value | The dashboard helps management evaluate how effectively pharmacy visits contribute to product presence and availability in pharmacies, monitor brand penetration, and assess SKU distribution across the pharmacy network. It supports control over pharmacy engagement quality, identifies gaps in product availability, and helps optimize pharmacy-focused commercial activities. |
| Main Users | Sales Managers, Regional Managers, Trade Marketing Managers, Product Managers, CRM Administrators |
| Key Decisions Supported | Pharmacy coverage optimization, brand penetration analysis, SKU distribution monitoring, identification of pharmacies with missing stock, pharmacy engagement prioritization, and improvement of pharmacy-focused commercial strategy. |