Where to find it: Power BI Reports → CRM Analytics Report → Pharmacy Calls.
| Section | Description |
|---|---|
| Dashboard / Tab Name | Pharmacy Calls |
| Business Goal | Provide visibility into pharmacy coverage, product availability and brand penetration within pharmacy-related field force activities. |
| Business Value | Helps management evaluate how effectively pharmacy calls contribute to product presence and availability in pharmacies, monitor brand penetration and assess SKU distribution across the pharmacy network. Supports control over pharmacy engagement quality, identifies gaps in product availability and helps optimize pharmacy-focused commercial activities. |
| Main Users | Sales Managers, Regional Managers, Trade Marketing Managers, Product Managers, CRM Administrators |
| Key Decisions Supported | Pharmacy coverage optimization, brand penetration analysis, SKU distribution monitoring, identifying pharmacies with missing stock, prioritizing pharmacy engagement and improving pharmacy-focused commercial strategy |
| Functionality Description | Dashboard: Pharmacy Calls |
Learn more: to find out how to open the dashboard, what it shows and how its data is calculated, see Pharmacy Calls Dashboard: Pharmacy Coverage and Product Availability.