| Dashboard / Tab Name | WhatsApp |
| Business Goal | Provide visibility into WhatsApp communication campaigns and evaluate customer engagement with messaging-based omnichannel interactions. |
| Business Value | The dashboard helps management monitor WhatsApp message delivery performance, analyze customer interaction dynamics, evaluate read and visited behavior, and assess effectiveness of messaging communication strategies. It supports optimization of mobile communication channels, improves targeting quality, and helps increase responsiveness and engagement within omnichannel customer journeys. |
| Main Users | Marketing Managers, Omnichannel Managers, Product Managers, CRM Administrators, Business Analysts |
| Key Decisions Supported | Messaging campaign effectiveness analysis, customer engagement optimization, delivery issue monitoring, communication channel prioritization, mobile engagement strategy improvement, and omnichannel interaction planning. |