| Dashboard / Tab Name | Viber |
| Business Goal | Provide visibility into Viber communication campaigns and evaluate customer engagement with messenger-based omnichannel interactions. |
| Business Value | The dashboard helps management monitor Viber message delivery performance, analyze customer interaction behavior, evaluate communication effectiveness, and improve execution of mobile messaging campaigns. It supports optimization of omnichannel communication strategies, improves targeting quality, and helps increase customer responsiveness across digital channels. |
| Main Users | Marketing Managers, Omnichannel Managers, Product Managers, CRM Administrators, Business Analysts |
| Key Decisions Supported | Messaging campaign effectiveness analysis, mobile communication optimization, customer engagement monitoring, delivery issue analysis, channel prioritization, and omnichannel strategy improvement. |