| Section | Description |
|---|---|
| Dashboard / Tab Name | Telegram |
| Business Goal | Provides visibility into Telegram communication execution and recipient engagement with Telegram as a digital communication channel. It helps users evaluate how effectively Telegram messages are planned, sent, delivered, read, and used to drive customer interaction. |
| Business Value | Helps management monitor Telegram campaign performance, analyze customer engagement with Telegram messages, and evaluate the effectiveness of this channel within omnichannel communication activities. |
| Main Users | Marketing Managers, Product Managers, Omnichannel Managers, Sales Managers, CRM Administrators, Business Analysts |
| Key Decisions Supported | The Telegram dashboard supports decisions related to:
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