| Dashboard / Tab Name | Report |
| Business Goal | Provide a consolidated overview of omnichannel communication enabling comparative performance analysis across channels and supporting data-driven communication strategy decisions. |
| Business Value | The dashboard provides a consolidated view of omnichannel communication performance, enabling organizations to compare channel effectiveness, evaluate customer engagement across Email, SMS, WhatsApp, Viber, and other digital channels, and identify the most effective communication approaches. It supports omnichannel strategy optimization, channel prioritization, audience engagement analysis, and improvement of overall communication ROI through data-driven decision-making. |
| Main Users | Omnichannel Managers, Marketing Managers, Product Managers, CRM Administrators, Business Analysts, Top Management |
| Key Decisions Supported | Supports identification of preferred and high-performing communication channels, comparison of audience engagement across channels, optimization of omnichannel communication strategy, more effective campaign investment allocation, and continuous improvement of communication performance through analytics-driven decision-making. |