The WhatsApp dashboard provides visibility into WhatsApp communication execution and recipient engagement with WhatsApp as a digital communication channel. It helps users evaluate how effectively WhatsApp messages are planned, sent, delivered, read, and used to drive customer interaction.
Business Value
The dashboard helps management monitor WhatsApp campaign performance, analyze customer engagement with WhatsApp messages, and evaluate the effectiveness of this channel within omnichannel communication activities.
It supports better control of message delivery, helps identify communication issues, and provides insights for improving targeting, content quality, and customer engagement strategy.
The dashboard helps users:
- Monitor WhatsApp message execution and delivery performance.
- Analyze how actively recipients read and interact with WhatsApp messages.
- Track sent, delivered, read, visited, undelivered, and unsent message results.
- Identify delivery issues and reasons why messages were not delivered.
- Evaluate WhatsApp effectiveness across recipients, content, distributions, and target groups.
- Support omnichannel communication planning and campaign optimization.
Main Users
- Marketing Managers
- Product Managers
- Omnichannel Managers
- Sales Managers
- CRM Administrators
- Business Analysts
Key Decisions Supported
The WhatsApp dashboard supports decisions related to:
- WhatsApp campaign performance analysis
- Communication channel effectiveness evaluation
- Customer engagement optimization
- Delivery issue identification
- Message content and targeting improvement
- Omnichannel campaign planning
Business Questions
The dashboard helps answer the following business questions:
- How many WhatsApp messages were planned and sent?
- What percentage of planned WhatsApp messages was successfully sent?
- How many sent messages were delivered to recipients?
- What percentage of delivered messages was read?
- How many messages resulted in recipient interaction or link visits?
- Which messages were not delivered, and why?
- Which content, distributions, or target groups show the highest engagement?
- How effective is WhatsApp compared with other communication channels?
- What improvements can increase delivery and engagement rates?
Additional Business Rules
- Dashboard visualizations are recalculated according to the selected filters.
- WhatsApp communication data depends on completed and synchronized distribution records.
- User permissions may limit visibility of specific employees, teams, territories, contacts, or campaign data.
- The dashboard focuses on WhatsApp communication activity and should be used together with other omnichannel dashboards for complete campaign performance analysis.