The WhatsApp dashboard consists of the following elements:

1 - Filters — used to select report parameters. Filters allow users to narrow dashboard data by period, user, distribution, contact, content, and other available attributes.

2 - KPI — displays key WhatsApp communication indicators for the selected reporting period, including planned, sent, delivered, read, and visited messages.

3 - Message Delivery & Engagement Trends by Period — shows WhatsApp delivery and engagement dynamics over time. Users can switch between day and month views and define how many periods should be displayed.

4 - Message Delivery & Engagement Trends by Dimension — shows WhatsApp delivery and engagement results by selected business dimension, such as specialization, content name, distribution name, region, or target group.

5 - Time of day when links were visited — shows when recipients interacted with links from WhatsApp messages. Users can analyze link visits by day of the week or hour of the day.

6 - Delivered vs Read / Delivered vs Visited — shows how quickly recipients read delivered WhatsApp messages or visited links after message delivery.

7 - Type of devices from which the link was visited — shows which devices recipients used when opening links from WhatsApp messages.

8 - Reasons for unsent messages — displays the reasons why planned WhatsApp messages were not sent.

9 - Reasons for undelivered messages — displays the reasons why sent WhatsApp messages were not delivered to recipients.

10 - Detailed WhatsApp Overview Table — provides detailed operational data for WhatsApp communications. Users can compare planned, sent, delivered, read, visited, undelivered, and unsent message results by the selected table dimension.

11 - Measurements — allows users to customize the structure of the detailed table by selecting which dimensions should be displayed, such as year, quarter, month, direction, country, region, responsible person, or other available fields.