The WhatsApp Message Delivery & Engagement Trends by Dimension chart displays WhatsApp delivery and engagement results by the selected business dimension. It helps users compare WhatsApp message performance across specializations, content, distributions, regions, or target groups.
This visualization is useful for identifying which segments show stronger WhatsApp engagement, where delivery issues may occur, and which business dimensions require additional analysis.
Business Questions
The chart helps answer the following business questions:
- Which specializations show the highest WhatsApp engagement?
- Which content, distributions, regions, or target groups perform better?
- How many WhatsApp messages were delivered for each selected dimension?
- How many WhatsApp messages were not delivered?
- How many WhatsApp messages were read by recipients?
- How many WhatsApp messages led to link visits?
- Which segments show low engagement or delivery issues?
- Which business dimension should be analyzed to improve WhatsApp campaign performance?
Chart Controls
The chart includes the following controls:
- Specialization — displays WhatsApp delivery and engagement results by contact specialization.
- Content name — displays WhatsApp delivery and engagement results by content name.
- Distribution name — displays WhatsApp delivery and engagement results by distribution name.
- Region — displays WhatsApp delivery and engagement results by region.
- Target group — displays WhatsApp delivery and engagement results by target group.
Displays the following measurements
The chart displays the following KPI measurements:
- Whatsapp Delivered — shows the number of WhatsApp messages delivered for the selected dimension.
- Whatsapp Undelivered — shows the number of WhatsApp messages that were not delivered for the selected dimension.
- Whatsapp Read — shows the number of WhatsApp messages read by recipients for the selected dimension.
- Whatsapp Visited — shows the number of WhatsApp messages where recipients visited a link for the selected dimension.
Example
In the screen example, the chart is displayed by Specialization. Each bar represents a specialization and shows WhatsApp message delivery and engagement results for that group.
For example, the tooltip shows:
- Specialization: Cirurgia pediátrica
- Whatsapp Read: 7
This means that 7 WhatsApp messages were read by recipients within the Cirurgia pediátrica specialization.
Note
Hover over a chart segment to display detailed metrics for the selected dimension. This allows users to review exact values for delivered, undelivered, read, and visited WhatsApp messages.