The WhatsApp Delivered vs Read / Delivered vs Visited charts show how quickly recipients interact with WhatsApp messages after they are delivered. The visualization helps users analyze the time between message delivery and the next recipient action: reading the message or visiting a link.
These charts are useful for understanding recipient response speed, comparing reading behavior with link visit behavior, and identifying whether WhatsApp messages generate immediate or delayed engagement.
Business Questions
The charts help answer the following business questions:
- How quickly do recipients read delivered WhatsApp messages?
- How quickly do recipients visit links after a WhatsApp message is delivered?
- What percentage of recipient actions happens within each time interval?
- Are delivered WhatsApp messages read immediately or with a delay?
- Are links visited shortly after delivery or later?
- Which engagement type shows faster response: reading the message or visiting a link?
Chart Controls
The visual includes the following controls:
- Delivered vs Read — shows the time between WhatsApp message delivery and message reading.
- Delivered vs Visited — shows the time between WhatsApp message delivery and link visit.
Displays the following measurements
The charts display the following KPI measurements:
- Time from delivered to read — shows the time interval between WhatsApp message delivery and reading.
- Time from delivered to visited — shows the time interval between WhatsApp message delivery and link visit.
- % — shows the percentage share of WhatsApp messages in the selected time interval.
- Avg time — shows the average time between delivery and the selected recipient action.
Delivered vs Read Example
In the Delivered vs Read example, the chart shows how WhatsApp message reads are distributed by time interval after delivery.
The tooltip shows:
- Time from delivered to read:
<1 min - %:
63.89% - Avg time:
02:09:23
This means that 63.89% of delivered WhatsApp messages were read within less than 1 minute after delivery. The average time between delivery and reading is 2 hours, 9 minutes, and 23 seconds.
The chart also shows additional time intervals:
<1 h—16.67%<5 min—13.89%<6 h—2.78%1-3 d—2.78%
Delivered vs Visited Example
In the Delivered vs Visited example, the chart shows how quickly recipients visited links after WhatsApp message delivery.
The tooltip shows:
- Time from delivered to visited:
<1 min - %:
100.00%
This means that 100.00% of WhatsApp link visits occurred within less than 1 minute after message delivery. In this example, the Avg time value is not populated on the chart.
Note
Hover over a chart bar to display detailed metrics for the selected time interval. This allows users to review the exact percentage of WhatsApp messages read or visited within each time range.