The WhatsApp Reasons for Unsent Messages chart shows why planned WhatsApp messages were not sent during the selected reporting period. The chart helps users identify the main reasons that prevented sending and analyze the execution quality of WhatsApp communications.
Business Questions
The chart helps answer the following business questions:
- Why were planned WhatsApp messages not sent?
- Which reason has the highest share among unsent messages?
- How many WhatsApp messages were not sent for each reason?
- Is the unsent reason related to recipient data, phone number, inactive contact, or other technical restrictions?
- Which issues should be fixed to improve WhatsApp message sending quality?
- Which reason should be prioritized to reduce the number of unsent messages?
Displays the following measurements
The chart displays the following KPI measurements:
- Reason — shows the reason why the WhatsApp message was not sent.
- % — shows the percentage share of unsent WhatsApp messages for the selected reason.
- Count — shows the number of unsent WhatsApp messages for the selected reason.
Example
In the screen example, the chart shows the reasons why WhatsApp messages were not sent.
The tooltip shows:
- Reason: Other
- %: 21.43%
- Count: 3
This means that, during the selected reporting period, 3 WhatsApp messages were not sent because of Other, representing 21.43% of all unsent messages.
The chart also shows the following reasons:
- The recipient does not have an active ph... — 64.29%
- Other — 21.43%
- Duplicate phone — 14.29%
Note
Hover over a chart bar to display detailed metrics for the selected reason. This allows users to review the exact percentage share and number of unsent messages for each reason.