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WhatsApp - Dashboard Filters

whatsappfilters.jpg

The WhatsApp dashboard filters are used to define the report scope and display only the data required for analysis. Filters help users narrow WhatsApp communication results by period, user, distribution, contact, content, and other available attributes.

All selected filters affect the dashboard elements, including KPI cards, charts, and the detailed table.

Available Filter Groups

The WhatsApp dashboard contains the following filter groups:

Period

The Period filter group defines the reporting period for the dashboard.

Available filters:

  • Period Filter — allows users to select the reporting period mode:
    • All Periods
    • Current Day
    • Current Month
    • Current Year
  • Year — filters data by year.
  • Month — filters data by month.
  • Quarter — filters data by quarter.

User

The User filter group allows users to analyze WhatsApp communication results by employee or organizational structure.

Available filters:

  • Country — filters data by user country.
  • Responsible — filters data by responsible person.
  • Employee — filters data by employee.
  • Position — filters data by employee position.
  • User direction — filters data by user direction.

Distribution

The Distribution filter group allows users to filter WhatsApp communication data by distribution parameters.

Available filters:

  • Distribution name — filters data by WhatsApp distribution name.
  • ID Distribution — filters data by distribution identifier.
  • Distribution status — filters data by distribution status.
  • Target audience — filters data by target audience.
  • Scenario name — filters data by scenario name.
  • Scenario id — filters data by scenario identifier.
  • Archive — filters data by archive status.
  • Sending method — filters data by message sending method.

Contact

The Contact filter group allows users to analyze WhatsApp results by recipient and customer-related attributes.

Available filters:

  • Specialization — filters data by contact specialization.
  • Contact — filters data by contact.
  • ID Contact — filters data by contact identifier.
  • Company — filters data by company.
  • ID Company — filters data by company identifier.

Content

The Content filter group allows users to filter WhatsApp communication results by content-related attributes.

Available filters:

  • ID Content — filters data by content identifier.
  • Content name — filters data by WhatsApp content name.

Business Value

Filters help users focus WhatsApp communication analysis on the required reporting period, user group, distribution, recipient segment, or content item. This makes it easier to evaluate delivery performance, identify communication issues, compare engagement results, and analyze detailed WhatsApp campaign performance.