The WhatsApp Message Delivery & Engagement Trends by Period chart displays WhatsApp delivery and engagement dynamics over time for the selected reporting period. It helps users compare how many WhatsApp messages were delivered, undelivered, read, or visited by recipients across days or months.
This visualization is useful for monitoring WhatsApp campaign activity, identifying periods with higher or lower engagement, and tracking message performance trends over time.
Business Questions
The chart helps answer the following business questions:
- How does WhatsApp delivery performance change over time?
- How many WhatsApp messages were delivered during each period?
- How many WhatsApp messages were undelivered?
- How many WhatsApp messages were read by recipients?
- How many WhatsApp messages led to link visits?
- Which days or months show the highest WhatsApp engagement?
- Are WhatsApp messages generating stable recipient activity over time?
Chart Controls
The chart includes the following controls:
- Day — displays WhatsApp delivery and engagement dynamics by day.
- Month — displays WhatsApp delivery and engagement dynamics by month.
- How much to show — defines how many periods should be displayed in the chart.
Displays the following measurements
The chart displays the following KPI measurements:
- Whatsapp Delivered Dynamic — shows the number of WhatsApp messages delivered during the selected period.
- Whatsapp Undelivered Dynamic — shows the number of WhatsApp messages that were not delivered during the selected period.
- Whatsapp Read Dynamic — shows the number of WhatsApp messages read by recipients during the selected period.
- Whatsapp Visited Dynamic — shows the number of WhatsApp messages where recipients visited a link during the selected period.
Example
In the screen example, the chart displays WhatsApp message activity by day. Each bar represents a specific date and shows how many WhatsApp messages were delivered, read, visited, or undelivered on that date.
For example, if a date shows values for Whatsapp Delivered Dynamic and Whatsapp Read Dynamic, it means that WhatsApp messages were delivered and then read by recipients during that period.
Note
Hover over a chart segment to display detailed metrics for the selected period. This allows users to review exact values for delivered, undelivered, read, and visited WhatsApp messages.