The WhatsApp Reasons for Undelivered Messages chart shows why sent WhatsApp messages were not delivered to recipients during the selected reporting period. The chart helps users identify the main delivery issues and understand whether undelivered messages are related to recipient phone number issues, template restrictions, WhatsApp-related limitations, or other delivery problems.
Business Questions
The chart helps answer the following business questions:
- Why were WhatsApp messages not delivered?
- Which undelivered reason has the highest share?
- How many WhatsApp messages were undelivered for each reason?
- Are undelivered messages caused by phone number issues, WhatsApp restrictions, template problems, or other reasons?
- Which delivery issues should be prioritized to improve WhatsApp delivery performance?
- How can undelivered reason analysis support WhatsApp campaign quality improvement?
Displays the following measurements
The chart displays the following KPI measurements:
- Reason_Undelivered_Whatsapp — shows the reason why the WhatsApp message was not delivered.
- % — shows the percentage share of undelivered WhatsApp messages for the selected reason.
- Count — shows the number of undelivered WhatsApp messages for the selected reason.
Example
In the screen example, the chart shows the reasons why WhatsApp messages were not delivered.
The tooltip shows:
- Reason_Undelivered_Whatsapp: Other
- %: 50.00%
- Count: 6
This means that, during the selected reporting period, 6 WhatsApp messages were not delivered because of Other, representing 50.00% of all undelivered messages.
Note
Hover over a chart bar to display detailed metrics for the selected reason. This allows users to review the exact percentage share and number of undelivered WhatsApp messages for each reason.