The Detailed WhatsApp Overview Table displays WhatsApp communication performance by content name for the selected reporting period. It helps users compare planned, sent, delivered, read, visited, undelivered, and unsent WhatsApp message results for each content item.
This table provides a detailed operational view of WhatsApp campaign execution and helps users identify which content items perform well and which require attention.
Business Questions
The Detailed WhatsApp Overview Table helps answer the following business questions:
- How many WhatsApp messages were planned for each content item?
- How many planned WhatsApp messages were successfully sent?
- What percentage of planned WhatsApp messages was sent?
- How many sent WhatsApp messages were delivered to recipients?
- What percentage of sent WhatsApp messages was delivered?
- How many delivered WhatsApp messages were read by recipients?
- What percentage of delivered WhatsApp messages was read?
- How many recipients visited links from WhatsApp messages?
- Which content items show the highest or lowest WhatsApp performance?
- Which content items have undelivered or unsent WhatsApp messages that require attention?
Displays the following measurements
The table displays WhatsApp performance metrics by Content name.
Note: Content name is the measurement selected from the Measurements table. The selected measurement defines the main dimension of the detailed table and appears as the first column.
- Content name — shows the name of the WhatsApp content.
- Planned, qty — shows the number of planned WhatsApp messages.
- Sent, qty — shows the number of WhatsApp messages sent.
- Sent, % — shows the percentage of planned WhatsApp messages that were sent.
- Delivered, qty — shows the number of WhatsApp messages delivered to recipients.
- Delivered, % — shows the percentage of sent WhatsApp messages that were delivered.
- Read, qty — shows the number of delivered WhatsApp messages read by recipients.
- Read, % — shows the percentage of delivered WhatsApp messages that were read.
- Visited, qty — shows the number of WhatsApp messages where recipients visited a link.
- Visited, % — shows the percentage of read WhatsApp messages that resulted in a link visit.
- Undelivered, qty — shows the number of WhatsApp messages that were sent but not delivered.
- Undelivered, % — shows the percentage of undelivered WhatsApp messages.
- Unsent, qty — shows the number of planned WhatsApp messages that were not sent.
- Unsent, % — shows the percentage of planned WhatsApp messages that were not sent.
Selected KPI View
To display details for a selected KPI, click the required KPI button above the table. The table will show the selected metric by Content name.
In the screen example, the selected KPI is Unsent, %.
The table displays the percentage of planned WhatsApp messages that were not sent for each content item.
Example
In the selected KPI example, the table shows the following Unsent, % values:
- Convite para chamada de vídeo (whatsapp, pt-BR) — 33.33%
- Preview whatsapp — 23.08%
- Trace visit (eng) — 100.00%
- Video call invitation — 44.44%
The total Unsent, % value is 21.21%.
This means that, during the selected reporting period, 21.21% of planned WhatsApp messages were not sent. The table helps users identify which content items have the highest share of unsent messages and may require further review.