The WhatsApp Measurements Selection panel allows users to customize the structure of the Detailed WhatsApp Overview Table. By selecting a measurement from the Measurements table, users define the main dimension used in the detailed table.
The selected measurement appears as the first column of the table and determines how WhatsApp performance data is grouped. The selected KPI button above the table defines which metric is displayed for that measurement.
Business Questions
The WhatsApp Measurements Selection helps answer the following business questions:
- Which dimension should be used to analyze WhatsApp communication performance?
- How do WhatsApp results differ by content, employee, contact, company, region, or distribution?
- Which selected dimension has the highest or lowest WhatsApp performance?
- Which content items, contacts, or distributions have unsent, undelivered, or low-performing WhatsApp messages?
- Which dimension should be reviewed to identify issues in WhatsApp campaign execution?
Available Measurements
The Measurements table contains dimensions that can be selected to change the detailed table structure.
Example
In the screen example:
- Selected measurement: Content name
- Selected KPI: Unsent, %
The table displays Unsent, % values for each content item, such as:
- Convite para chamada de vídeo (whatsapp, pt-BR) — 33.33%
- Preview whatsapp — 23.08%
- Trace visit (eng) — 100.00%
- Video call invitation — 44.44%
The total Unsent, % value is 21.21%.
This means that the table is currently grouped by Content name and shows the share of planned WhatsApp messages that were not sent for each content item.