The Viber dashboard provides visibility into Viber communication execution and recipient engagement with Viber as a digital communication channel. It helps users evaluate how effectively Viber messages are planned, sent, delivered, read, and used to drive customer interaction.
The dashboard allows users to monitor Viber campaign performance, identify communication issues, analyze engagement results, and evaluate the effectiveness of Viber within omnichannel communication activities.
Business Value
The Viber dashboard helps management monitor message delivery performance, analyze recipient engagement, and evaluate the effectiveness of Viber campaigns.
It supports better control of communication execution, helps identify undelivered or unsent messages, and provides insights for improving targeting, content quality, and customer engagement strategy.
The dashboard helps users:
- Monitor Viber message execution and delivery performance.
- Analyze how actively recipients read and interact with Viber messages.
- Track planned, sent, delivered, read, visited, undelivered, and unsent message results.
- Identify delivery issues and reasons why messages were not delivered.
- Evaluate Viber effectiveness across recipients, content, distributions, and target groups.
- Support omnichannel communication planning and campaign optimization.
Main Users
- Marketing Managers
- Product Managers
- Omnichannel Managers
- Sales Managers
- CRM Administrators
- Business Analysts
Key Decisions Supported
The Viber dashboard supports decisions related to:
- Viber campaign performance analysis
- Communication channel effectiveness evaluation
- Customer engagement optimization
- Delivery issue identification
- Message content and targeting improvement
- Omnichannel campaign planning
Business Questions
The dashboard helps answer the following business questions:
- How many Viber messages were planned and sent?
- What percentage of planned Viber messages was successfully sent?
- How many sent messages were delivered to recipients?
- What percentage of delivered messages was read?
- How many messages resulted in recipient interaction or link visits?
- Which messages were not delivered, and why?
- Which messages were planned but not sent?
- Which content, distributions, or target groups show the highest engagement?
- How effective is Viber as part of the omnichannel communication strategy?
- What improvements can increase delivery and engagement rates?
Additional Business Rules
- Dashboard visualizations are recalculated according to the selected filters.
- Viber communication data depends on completed and synchronized distribution records.
- User permissions may limit visibility of specific employees, teams, territories, contacts, or campaign data.
- The dashboard focuses on Viber communication activity and should be used together with other omnichannel dashboards for complete campaign performance analysis.