The Viber Reasons for Unsent Messages chart shows why planned Viber messages were not sent during the selected reporting period. The chart helps users identify the main reasons that prevented message sending and analyze the execution quality of Viber communications.
This visualization is useful for detecting recipient-related, subscription-related, data quality, or technical issues that may affect Viber campaign delivery.
Business Questions
The chart helps answer the following business questions:
- Why were planned Viber messages not sent?
- Which reason has the highest share among unsent Viber messages?
- How many Viber messages were not sent for each reason?
- Are unsent messages caused by unsubscribed recipients, duplicate phone numbers, inactive or unavailable recipient data, or other restrictions?
- Which issues should be fixed to improve Viber message sending quality?
- Which reason should be prioritized to reduce the number of unsent Viber messages?
Displays the following measurements
The chart displays the following KPI measurements:
- Reason — shows the reason why the Viber message was not sent.
- % — shows the percentage share of unsent Viber messages for the selected reason.
- Count — shows the number of unsent Viber messages for the selected reason.
Example
In the screen example, the chart shows the distribution of reasons why Viber messages were not sent.
The tooltip shows:
- Reason: The recipient has unsubscribed
- %: 12.73%
- Count: 5468
This means that, during the selected reporting period, 5,468 Viber messages were not sent because recipients had unsubscribed. This reason represents 12.73% of all unsent Viber messages.
Note
Hover over a chart bar to display detailed metrics for the selected reason. This allows users to review the exact percentage share and number of unsent Viber messages for each reason.