The Viber Message Delivery & Engagement Trends by Dimension chart displays Viber delivery and engagement results by the selected business dimension. It helps users compare Viber message performance across specializations, content, distributions, regions, or target groups.
This visualization is useful for identifying which segments show stronger Viber engagement, where delivery issues may occur, and which business dimensions require additional analysis.
Business Questions
The chart helps answer the following business questions:
- Which specializations show the highest Viber engagement?
- Which content, distributions, regions, or target groups perform better?
- How many Viber messages were delivered for each selected dimension?
- How many Viber messages were not delivered?
- How many Viber messages were read by recipients?
- How many Viber messages led to link visits?
- Which segments show low engagement or delivery issues?
- Which business dimension should be analyzed to improve Viber campaign performance?
Chart Controls
The chart includes the following controls:
- Specialization — displays Viber delivery and engagement results by contact specialization.
- Content name — displays Viber delivery and engagement results by content name.
- Distribution name — displays Viber delivery and engagement results by distribution name.
- Region — displays Viber delivery and engagement results by region.
- Target group — displays Viber delivery and engagement results by target group.
Displays the following measurements
The chart displays the following KPI measurements:
- Viber Delivered — shows the number of Viber messages delivered for the selected dimension.
- Viber Undelivered — shows the number of Viber messages that were not delivered for the selected dimension.
- Viber Read — shows the number of Viber messages read by recipients for the selected dimension.
- Viber Visited — shows the number of Viber messages where recipients visited a link for the selected dimension.
Example
In the screen example, the chart is displayed by Specialization. Each bar represents a specialization and shows Viber message delivery and engagement results for that group.
For example, the tooltip shows:
- Specialization: Акушерство і гінекологія (поликлиника)
- Viber Read: 5,626
This means that 5,626 Viber messages were read by recipients within the Акушерство і гінекологія (поликлиника) specialization.
Note
Hover over a chart segment to display detailed metrics for the selected dimension. This allows users to review exact values for delivered, undelivered, read, and visited Viber messages.