The Detailed Viber Overview Table displays Viber communication performance by the selected table dimension for the selected reporting period. It helps users compare planned, sent, delivered, read, visited, undelivered, and unsent Viber message results for each selected item.
This table provides a detailed operational view of Viber campaign execution and helps users identify which content items perform well and which require additional attention.
Business Questions
The Detailed Viber Overview Table helps answer the following business questions:
- How many Viber messages were planned for each content item?
- How many planned Viber messages were successfully sent?
- What percentage of planned Viber messages was sent?
- How many sent Viber messages were delivered to recipients?
- What percentage of sent Viber messages was delivered?
- How many delivered Viber messages were read by recipients?
- What percentage of delivered Viber messages was read?
- How many recipients visited links from Viber messages?
- Which content items show the highest or lowest Viber performance?
- Which content items have undelivered or unsent Viber messages that require attention?
Displays the following measurements
The table displays Viber performance metrics by the selected dimension.
- Planned, qty — shows the number of planned Viber messages.
- Sent, qty — shows the number of Viber messages sent.
- Sent, % — shows the percentage of planned Viber messages that were sent.
- Delivered, qty — shows the number of Viber messages delivered to recipients.
- Delivered, % — shows the percentage of sent Viber messages that were delivered.
- Read, qty — shows the number of delivered Viber messages read by recipients.
- Read, % — shows the percentage of delivered Viber messages that were read.
- Visited, qty — shows the number of Viber messages where recipients visited a link.
- Visited, % — shows the percentage of read Viber messages that resulted in a link visit.
- Undelivered, qty — shows the number of Viber messages that were sent but not delivered.
- Undelivered, % — shows the percentage of undelivered Viber messages.
- Unsent, qty — shows the number of planned Viber messages that were not sent.
- Unsent, % — shows the percentage of planned Viber messages that were not sent.
Selected KPI View
To display details for a selected KPI, click the required KPI button above the table. The table will show the selected metric by the selected dimension.
In the screen example, the selected KPI is Delivered, %.
The table displays the percentage of sent Viber messages that were delivered for each content item.
Example
In the selected KPI example, the table shows Delivered, % values for several content items:
- Cetrine_Derma_all_awareness_feb — 83.83%
- Cetrine_Derma_all_consider_feb — 99.70%
- Cetrine_ENTs_Pedia_consider_all_feb — 99.81%
- Cetrine_GP_ENTs_Pedia_awareness_all_feb — 81.53%
- Ciprolet_Surgeons_consideration_february — 81.11%
This means that, for each content item, the table shows what percentage of sent Viber messages were successfully delivered to recipients during the selected reporting period.