The SMS dashboard provides visibility into SMS communication campaigns and helps users evaluate the effectiveness of direct mobile messaging interactions with customers. It is designed to support SMS campaign execution analysis, delivery monitoring, customer engagement evaluation, and improvement of mobile communication strategy.
The dashboard helps management monitor SMS delivery execution, analyze customer responsiveness to SMS campaigns, and identify operational issues that may affect mobile outreach performance. It is especially useful for short-form, urgent, or high-priority communications where delivery transparency and quick performance evaluation are important.
Business Value
The SMS dashboard helps users:
- Monitor SMS campaign execution and delivery performance.
- Track planned, sent, delivered, visited, undelivered, and unsent SMS results.
- Analyze customer responsiveness to SMS messages.
- Identify issues that prevent SMS messages from being sent.
- Evaluate the effectiveness of SMS as a direct mobile communication channel.
- Support urgent communication optimization and mobile outreach strategy improvement.
Main Users
The main users of the SMS dashboard are:
- Marketing Managers
- Omnichannel Managers
- Product Managers
- CRM Administrators
- Business Analysts
These roles use the dashboard to analyze SMS campaign effectiveness, monitor delivery issues, evaluate customer engagement, and support channel prioritization decisions.
Key Decisions Supported
The SMS dashboard supports decisions related to:
- SMS campaign effectiveness analysis
- Delivery issue monitoring
- Urgent communication optimization
- Customer engagement evaluation
- Channel prioritization
- Mobile communication strategy improvement
Business Questions
The dashboard helps answer the following business questions:
- How many SMS messages were planned and sent?
- What percentage of planned SMS messages was successfully sent?
- How many sent SMS messages were delivered to recipients?
- How many SMS messages resulted in link visits?
- How does SMS delivery and engagement performance change over time?
- Which periods show higher or lower SMS engagement?
- Why were some planned SMS messages not sent?
- Which content items or campaigns require additional attention?
- How effective is SMS as part of the omnichannel communication strategy?
Additional Business Rules
- Dashboard visualizations are recalculated according to the selected filters.
- SMS communication data depends on completed and synchronized distribution records.
- User permissions may limit visibility of specific employees, teams, contacts, territories, or campaign data.
- The dashboard focuses on SMS communication activity and should be used together with other omnichannel dashboards for complete campaign performance analysis.