The Detailed SMS Overview Table displays SMS communication performance for the selected reporting period. It helps users compare planned, sent, delivered, visited, undelivered, and unsent SMS results by selected table dimensions.
The table provides an operational view of SMS campaign execution and allows users to analyze performance by content, year, scenario, content ID, direction, and other available fields.
Business Questions
The Detailed SMS Overview Table helps answer the following business questions:
- How many SMS messages were planned for each content item?
- How many planned SMS messages were successfully sent?
- What percentage of planned SMS messages was sent?
- How many sent SMS messages were delivered to recipients?
- What percentage of sent SMS messages was delivered?
- How many SMS messages resulted in link visits?
- What percentage of delivered SMS messages resulted in link visits?
- Which content items show the highest or lowest SMS performance?
- Which SMS messages were undelivered or unsent and may require additional analysis?
Displays the following measurements
The table displays SMS performance metrics by the selected dimensions.
The table includes the following KPI measurements:
- Planned, qty — shows the number of planned SMS messages.
- Sent, qty — shows the number of SMS messages sent.
- Sent, % — shows the percentage of planned SMS messages that were sent.
- Delivered, qty — shows the number of SMS messages delivered to recipients.
- Delivered, % — shows the percentage of sent SMS messages that were delivered.
- Visited, qty — shows the number of SMS messages where recipients visited a link.
- Visited, % — shows the percentage of delivered SMS messages that resulted in a link visit.
- Undelivered, qty — shows the number of SMS messages that were sent but not delivered.
- Undelivered, % — shows the percentage of undelivered SMS messages.
- Unsent, qty — shows the number of planned SMS messages that were not sent.
- Unsent, % — shows the percentage of planned SMS messages that were not sent.
The Total row summarizes the selected reporting period.