The SMS Message Delivery & Engagement Trends by Period chart displays SMS delivery and engagement dynamics over time for the selected reporting period. It helps users compare how many SMS messages were delivered, undelivered, read, or visited by recipients across days or months.
This visualization is useful for monitoring SMS campaign activity, identifying periods with higher or lower engagement, and tracking SMS performance trends over time.
Business Questions
The chart helps answer the following business questions:
- How does SMS delivery performance change over time?
- How many SMS messages were delivered during each period?
- How many SMS messages were undelivered?
- How many SMS messages were read by recipients?
- How many SMS messages led to link visits?
- Which days or months show the highest SMS engagement?
- Are SMS messages generating stable recipient activity over time?
Chart Controls
The chart includes the following controls:
- Day — displays SMS delivery and engagement dynamics by day.
- Month — displays SMS delivery and engagement dynamics by month.
- How much to show — defines how many periods should be displayed in the chart.
Displays the following measurements
Note:
Hover over a chart segment to display detailed metrics for the selected period. This allows users to review the exact counts of delivered, undelivered, read, and visited SMS messages.
The chart displays the following KPI measurements:
- SMS Delivered Dynamic — shows the number of SMS messages delivered during the selected period.
- SMS Undelivred Dynamic — shows the number of SMS messages that were not delivered during the selected period.
- SMS Read Dynamic — shows the number of SMS messages read by recipients during the selected period.
- SMS Visited Dynamic — shows the number of SMS messages where recipients visited a link during the selected period.
Example
The chart shows SMS communication dynamics from May 2025 to October 2025. In May 2025, the chart displays 11.1K delivered SMS messages and 2.9K read SMS messages.
This means that, during this month, SMS messages were actively delivered and generated recipient engagement. The chart also allows users to compare performance across other months and identify periods with higher or lower delivery and engagement activity.