The Message Delivery & Engagement Trends chart displays email delivery and engagement dynamics over time for the selected reporting period. It helps users compare how many emails were delivered, undelivered, read, and visited by recipients across days or months.
Business Questions
The Message Delivery & Engagement Trends chart helps answer the following business questions:
- How does email delivery performance change over time?
- How many emails were delivered during each period?
- How many emails were undelivered?
- How many emails were read by recipients?
- How many emails led to link visits?
- Which periods show the highest or lowest engagement?
- Are email campaigns generating stable recipient activity over time?
Chart Controls
The chart includes controls that allow users to change the view:
- Day — displays dynamics by day.
- Month — displays dynamics by month.
- How much to show — defines how many periods should be displayed in the chart.
Note:
To switch between day view and month view - press Ctrl and left-click.
Displays the following measurements
Note:
To display detailed metrics for a selected period, hover the mouse cursor over the required chart segment.
- Email Delivered Dynamic — shows the number of emails successfully delivered during the selected period.
- Email Undelivered Dynamic — shows the number of emails that were sent but not delivered.
- Email Read Dynamic — shows the number of emails read by recipients.
- Email Visited Dynamic — shows the number of emails where recipients visited a link from the email.
This allows users to review exact values behind each chart segment without changing the report view.