The Type of Devices from Which the Link Was Visited chart shows which device types recipients used to open links from emails during the selected reporting period. It helps users understand how recipients interact with email content across different devices, such as desktop computers, Mac devices, or mobile phones.
Business Questions
The Type of Devices from Which the Link Was Visited chart helps answer the following business questions:
- Which devices are most commonly used to open links from emails?
- What percentage of link visits comes from each device type?
- Do recipients interact with email content more often from desktop or mobile devices?
- Which devices show the highest or lowest engagement?
- Should email content be optimized for specific device types?
- How can device usage patterns support email campaign planning?
Displays the following measurements
Note:
To display detailed metrics for a selected device type, hover your mouse cursor over the required bar in the chart. The tooltip shows the device type and the related percentage value.
- Email_Device — shows the device type used by the recipient to open the link.
- % — shows the percentage share of link visits for the selected device type.
Example
In the tooltip example:
- Email_Device: MAC
- %: 33.33%
This means that 33.33% of link visits during the selected reporting period were made from MAC devices.
In the chart example, link visits are distributed as follows:
- Windows PC: 50.00%
- MAC: 33.33%
- iPhone: 16.67%
This means that most link visits were made from Windows PC, followed by MAC and iPhone.