The Delivered vs Read / Delivered vs Visited chart shows how quickly recipients interact with delivered emails during the selected reporting period. It helps users analyze the time between email delivery and the next recipient action: reading the email or visiting a link.
Business Questions
The chart helps answer the following business questions:
- How quickly do recipients read delivered emails?
- How quickly do recipients visit links after an email is delivered?
- What percentage of recipient actions happens within each time interval?
- Are delivered emails read immediately or with a delay?
- Are links visited shortly after delivery or later?
Which engagement type shows a faster response: reading the email or visiting a link?
Chart Controls
The chart includes buttons that allow users to switch between two views:
- Delivered vs Read — shows the time between email delivery and email reading.
- Delivered vs Visited — shows the time between email delivery and link visit.
Displays the following measurements
Note:
To display detailed metrics for a selected time interval, hover your mouse cursor over the required bar in the chart. The tooltip shows the selected time interval and the related percentage value.
- Time from delivered to read — shows the time interval between email delivery and email reading.
- Time from delivered to visited — shows the time interval between email delivery and link visit.
- % — shows the percentage share of emails in the selected time interval.
- Avg time — shows the average time between email delivery and the selected recipient action.
Example
- In the Delivered vs Read example:
Time from delivered to read: <1 min
%: 100.00%
Avg time: 00:00:01
This means that all read actions occurred within less than one minute after email delivery, with an average time of 1 second.
- In the Delivered vs Visited example:
Time from delivered to visited: <1 min
%: 66.67%
Avg time: 00:25:41
This means that 66.67% of link visits occurred within less than one minute after email delivery, while the overall average time from delivery to link visit was 25 minutes and 41 seconds.