The Time of Day When Links Were Visited chart shows when recipients interacted with links from emails during the selected reporting period. It helps users understand on which days of the week or at which hours recipients are more likely to visit links from email communications.
Business Questions
The Time of Day When Links Were Visited chart helps answer the following business questions:
- On which days of the week do recipients visit email links most often?
- At what time of day do recipients most often interact with email links?
- Which days or hours show the highest engagement?
- Which time periods show lower link visit activity?
- When is email content more likely to generate recipient interaction?
- What day or time patterns can be used to improve email campaign planning?
Chart Controls
The chart includes buttons that allow users to switch the view:
- Day of the week — displays the percentage of link visits by weekday.
- Hour of the day — displays the percentage of link visits by hour.
Displays the following measurements
Note:
To display detailed metrics for a selected day or hour, hover your mouse cursor over the required bar in the chart.
- Day of the week — shows the weekday when recipients visited links from emails.
- Hour of the day — shows the time when recipients visited links from emails.
- % — shows the percentage share of link visits for the selected day or hour.
Example
- Day of the week: Friday
%: 83.33%
This means that 83.33% of email link visits occurred on Friday for the selected reporting period.
- In the hour view example:
10:00:00 AM: 16.67%
12:00:00 PM: 83.33%
This means that most link visits occurred around 12:00 PM.