The Message Delivery & Engagement Trends chart displays email delivery and engagement results by the selected business dimension. It helps users compare how email communications perform across different segments, such as specialization, content, distribution, region, or target group.
Business Questions
The Message Delivery & Engagement Trends chart helps answer the following business questions:
- Which specializations show the highest email engagement?
- Which content, distributions, regions, or target groups perform better?
- How many emails were delivered for each selected dimension?
- How many emails were read by recipients?
- How many emails led to link visits?
- Which segments show low engagement or delivery issues?
- Which business dimension should be analyzed to improve email campaign performance?
Chart Controls
The chart includes buttons that allow users to switch the dimension displayed in the chart:
- Specialization — displays email delivery and engagement by contact specialization.
- Content name — displays results by email content name.
- Distribution name — displays results by email distribution name.
- Region — displays results by region.
- Target group — displays results by target group.
Displays the following measurements
Note:
To display detailed metrics for a selected item, hover your mouse cursor over the required chart segment.
- Email Delivered — shows the number of emails successfully delivered for the selected dimension.
- Email Undelivered — shows the number of emails that were sent but not delivered.
- Email Read — shows the number of emails read by recipients.
- Email Visited — shows the number of emails where recipients visited a link from the email.
This allows users to review exact values behind each chart segment without changing the report view.