The Reasons for Unsent Emails chart displays the reasons why planned emails were not sent during the selected reporting period. It helps users identify the main causes of unsent email communications and understand which issues prevent emails from being sent to recipients.

Business Questions

The Reasons for Unsent Emails chart helps answer the following business questions:

• Why were planned emails not sent?
• Which unsent reason has the highest share?
• How many emails were not sent for each reason?
• Are unsent emails caused by duplicate records, inactive recipients, unsubscribed recipients, invalid emails, or content-related restrictions?
• Which data quality or configuration issues should be fixed to improve email sending performance?
• Which reason should be prioritized to reduce the number of unsent emails?

Displays the following measurements

Note:
To display detailed metrics for a selected reason, hover your mouse cursor over the required bar in the chart. The tooltip shows the reason, percentage share, and count of unsent emails.

• Reason — shows the reason why the email was not sent.
• % — shows the percentage share of unsent emails for the selected reason.
• Count — shows the number of unsent emails for the selected reason.

In the tooltip example:

• Reason: The recipient has unsubscribed
• %: 2.57%
• Count: 443

This means that 443 emails were not sent because the recipients had unsubscribed. This reason represents 2.57% of all unsent emails in the selected reporting period.