The Detailed Table displays email performance by content name for the selected reporting period. It helps users compare planned, sent, delivered, read, visited, undelivered, and unsent email results for each email content item.
Business Questions
The Detailed Table helps answer the following business questions:
- How many emails were planned for each content item?
- How many planned emails were successfully sent?
- What percentage of planned emails was sent?
- How many sent emails were delivered to recipients?
- What percentage of sent emails was delivered?
- How many delivered emails were read by recipients?
- What percentage of delivered emails was read?
- How many recipients visited links from the emails?
- Which content items show the highest or lowest email performance?
- Which content items have undelivered or unsent emails that require attention?
Displays the following measurements
- Planned, qty — shows the number of planned emails.
- Sent, qty — shows the number of emails sent.
- Sent, % — shows the percentage of planned emails that were sent.
- Delivered, qty — shows the number of emails delivered to recipients.
- Delivered, % — shows the percentage of sent emails that were delivered.
- Read, qty — shows the number of delivered emails read by recipients.
- Read, % — shows the percentage of delivered emails that were read.
- Visited, qty — shows the number of link visits from emails.
- Visited, % — shows the percentage of read emails that resulted in link visits.
- Undelivered, qty — shows the number of emails that were sent but not delivered.
- Undelivered, % — shows the percentage of undelivered emails.
- Unsent, qty — shows the number of planned emails that were not sent.
- Unsent, % — shows the percentage of planned emails that were not sent.
Selected KPI View
To display details for a selected KPI, click the required KPI button above the table. The table will show the selected metric.