Version 20.1 connects Proxima Events more closely with the CRM. Event communication now starts automatically as soon as a participant is added to an event, and representatives can check participants in at an event by scanning their invitation QR code in the mobile app.

• Automatic Communication for New Event Participants

In Proxima Events, you can now link an event to a ready-made Smart Customer Engagement (SCE) scenario template on the Campaign tab. Every participant added to the event, including those registered before the scenario was linked, automatically goes through the communication chain from its first step, and no one receives it twice. Marketing managers no longer need to build target audiences and start mailings by hand, and welcome and service messages reach participants on time.

• Event Check-In by QR Code

In the mobile app, the event card now has a QR code button that opens the scanner. Scan the QR code a participant received in the invitation, and the app records that the participant attended the event and passes it to Proxima Events. Scanning becomes available before the event starts. After check-in, the participant gets the Visited event status, which can be used as a trigger in SCE scenarios.